Rajasthan One District One Product (ODOP) Policy 2024
.
Purpose:
To leverage each district’s unique product/craft to promote balanced regional growth, generate employment, enhance exports, and support MSMEs.
Launch:
- Year: Dec 2024
- Duration: Valid until March 31, 2029
- Applicable to: New and existing ODOP MSMEs (including agro-processing units)
🎯 VISION
- Transform Rajasthan’s districts into export hubs.
- Promote indigenous products and craftsmanship.
- Develop a robust ODOP ecosystem through value-chain enhancement, infrastructure, marketing, and skilling.
🎯 OBJECTIVES
- Boost local economies via district-focused development.
- Support MSMEs, artisans, craftsmen, agriculturists, and entrepreneurs.
- Enhance design, quality, and marketability.
- Ensure skill development and capacity building.
- Promote environmental sustainability and GI tagging.
- Integrate with existing State and Union government schemes.
🧭 SCOPE & COVERAGE
- Applicable to all 50 districts.
- Covers manufacturing, service, agro-processing, and handicrafts/handlooms sectors.
- Special focus on enterprises with SC/ST, Women, PwBD, and Youth (<35 yrs) ownership.
💡 SALIENT FEATURES
- Product Selection: Based on local strengths, export potential, GI potential.
- Credit Assistance: Financial support for new enterprises.
- Tech Upgradation: Support for software, machinery, and design.
- Quality Assurance: Subsidies for certifications like BIS, FSSAI, ISO, ZED.
- Marketing & Export Promotion
- Infrastructure Development: Common Facility Centres (CFCs), raw material banks.
- Skill Development: Technical training, export readiness, labelling, packaging.
- Brand Rajasthan: Unified identity and district-wise brand ambassadors.
- Digital Implementation: Through ODOPRAJ portal.
💰 FISCAL INCENTIVES & SCHEMES
1. Margin Money Assistance for New Units:
| Category | Subsidy % | Max Ceiling |
|---|---|---|
| Micro Enterprises | 25% | ₹15 Lakh |
| Small Enterprises | 15% | ₹20 Lakh |
| SC/ST/Women/PwBD/Youth (<35 yrs) | Extra ₹5 Lakh |
2. Technology/Software Acquisition:
- 50% subsidy (Max ₹5 Lakh)
3. Quality Certification Support:
- 75% subsidy (Max ₹3 Lakh)
4. Sustainable Practices & Green Energy:
- 50% reimbursement (up to ₹1 Cr)
- 6% Interest Subvention under SIDBI’s Green Finance Scheme
5. Cluster-Based Infrastructure Development:
- CFCs, training, marketing, raw material banks, industrial zones
6. Skill Development Programs:
- Product-specific training, export procedures, market intelligence
- At least 50 batches trained annually in packaging/branding
7. Marketing Assistance:
| Event Type | Stall Rent Subsidy | Travel Support | Limit |
|---|---|---|---|
| National/Int’l in Rajasthan | ₹50,000 or 75% | AC Bus/Train | 3 Events/Yr |
| National outside Rajasthan | ₹1.5 Lakh or 75% | AC Bus/Train | 2 Events/Yr |
| International | ₹2 Lakh or 75% | Economy Flight | 1 Event/Yr |
8. E-Commerce Promotion:
- 75% reimbursement on platform fees (Max ₹1 Lakh/year, for 2 years)
- ₹75,000 for cataloging/website development (60% subsidy)
9. ODOP Fund:
Funded by State, Central Govt, RIICO, CSR, etc. Used for:
- Annual ODOP Expo
- Buyer–Seller Meets
- Training/Skill Workshops
- ODOP Marketing & Export Excellence Centres at all 10 divisional HQs
- PMU support, publications, online portal maintenance
🧩 NON-FISCAL INITIATIVES
- Affordable Industrial Land: Via new parks
- ODOPRAJ Portal: Digital single-window platform
- E-Commerce Onboarding: GeM, ONDC, Flipkart, Amazon
- Unity Mall (Jaipur): National showcase for ODOP & GI products
- Procurement Support: Govt. depts. can directly buy ODOP products up to ₹15 Lakh/year without tendering
- ODOP Display Walls at tourist spots and govt. offices
🛠 IMPLEMENTATION STRUCTURE
1. State Level Review Committee (SLRC)
- Chaired by Secretary, Industries & Commerce
- Members: RIICO, RAJSICO, Finance, Agriculture, BIP, Bankers
2. District Level Task Force Committee (DLTFC)
- Chaired by District Collector/ADM
- Members: GM-DICC, Lead Bank Manager, Export Officer
3. Export & ODOP Promotion Cell (EOPC):
- Administrative body under the Commissioner, Industries & Commerce
- Supported by dedicated PMU (8–10 experts)
📊 MONITORING & EVALUATION
- KPI-based impact tracking (MSME growth, jobs, exports)
- District-level reporting and transparency
- Periodic policy reviews and course corrections
🤝 COLLABORATION & PARTNERSHIPS
- With institutes like IIT, IIP, trade bodies (WTO, UNCTAD), research institutions, tech companies
- MoUs with buyers/importers
- Internships, hackathons, design challenges
🛡 GRIEVANCE REDRESSAL
- Online/Offline complaint systems
- Time-bound resolution process
- Regular updates and improvements via stakeholder feedback
📅 IMPLEMENTATION TIMELINE
Phase 1 (Year 1–2):
- PMU setup, stakeholder engagement, infra development, skill training
Phase 2 (Year 3–5):
- Scale-up marketing, forge international collaborations, expand product base