Remove claim of ‘100% fruit juice’ from label and ads, FSSAI directs food businesses

• Several FBOs have been inaccurately marketing various types of reconstituted fruit juices by claiming them to be 100 percent fruit juices

Highlights:

• The Food Safety and Standards Authority of India (FSSAI) has issued a directive mandating all Food Business Operators (FBOs) to remove any claim of ‘100% fruit juice’ from the labels and advertisements of reconstituted fruit juices with immediate effect.
• All the FBOs have also been instructed to exhaust all existing pre-printed packaging materials before September 1.
• Upon thorough examination, FSSAI has concluded that according to the Food Safety and Standards (Advertising and Claims) Regulations, 2018, there is no provision for making a ‘100%’ claim.
• Such claims are misleading, particularly under conditions where the major ingredient of the fruit juice is water and the primary ingredient, for which the claim is made, is present only in limited concentrations, or when the fruit juice is reconstituted using water and fruit concentrates or pulp.
• FSSAI asks fruit traders, food biz not to use banned product 'calcium carbide' for fruit ripening
• Specifically, in the ingredient list, the word “reconstituted” must be mentioned against the name of the juice that is reconstituted from the concentrate.
• “Additionally, if added nutritive sweeteners exceed 15 gm/kg, the product must be labelled as ‘Sweetened juice.

Prelims Takeaway

• FSSAI
• Calcium Carbide