Saudi Arabia Launches TOURISE to Shape Future Global Tourism
| Key Aspect | Details |
|---|---|
| Event | Saudi Arabia launches TOURISE, a global tourism platform. |
| Date | May 22, 2025 |
| Launched by | Ahmed Al-Khateeb, Minister of Tourism, Saudi Arabia |
| Purpose | To connect leaders in tourism, technology, investment, and sustainability. |
| Objectives | Foster collaboration, unlock investments, address challenges, guide policies, promote sustainability. |
| Background | Part of Saudi Arabia's Vision 2030 economic diversification plan. |
| Achievements | Surpassed Vision 2030 target of 100 million visitors by 2024. Tourism contributes 5% to GDP. |
| Key Features | Advisory board, working groups, white papers, TOURISE Summit (Nov 11-13, 2025), Innovation Zone, awards program. |
| Summit Location | Riyadh, Saudi Arabia |
| Award Nominations | Open on June 2, 2025 |
| Focus Areas | AI in tourism, sustainability, business innovation, cultural preservation, workforce development. |
| Significance | Positions Saudi Arabia as a global tourism leader, addressing sector challenges and trends. |