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Saudi Arabia Launches TOURISE to Shape Future Global Tourism

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Saudi Arabia Launches TOURISE to Shape Future Global Tourism

Key AspectDetails
EventSaudi Arabia launches TOURISE, a global tourism platform.
DateMay 22, 2025
Launched byAhmed Al-Khateeb, Minister of Tourism, Saudi Arabia
PurposeTo connect leaders in tourism, technology, investment, and sustainability.
ObjectivesFoster collaboration, unlock investments, address challenges, guide policies, promote sustainability.
BackgroundPart of Saudi Arabia's Vision 2030 economic diversification plan.
AchievementsSurpassed Vision 2030 target of 100 million visitors by 2024. Tourism contributes 5% to GDP.
Key FeaturesAdvisory board, working groups, white papers, TOURISE Summit (Nov 11-13, 2025), Innovation Zone, awards program.
Summit LocationRiyadh, Saudi Arabia
Award NominationsOpen on June 2, 2025
Focus AreasAI in tourism, sustainability, business innovation, cultural preservation, workforce development.
SignificancePositions Saudi Arabia as a global tourism leader, addressing sector challenges and trends.

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