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Working hand in hand to showcase India

Contact Counsellor

Working hand in hand to showcase India

  • On January 25 the National Tourism Day and the Ministry of Railways, in partnership with the Ministry of Tourism, is launching its Jagannath Yatra train package
  • It is an eight-day tour that begins in from Delhi, traverses Kashi, Baidyanath Dham, Jagannath Puri, Bhubaneshwar and Konark, and ends at the Vishnupad temple in Gaya.

Campaigns so far

  • Bharat Gaurav Trains: To highlight India’s rich cultural heritage and history.
  • National Conference on Tourist Police: To develop tourist specific policing, aimed at working with the police and sensitising them on addressing the needs of foreign and domestic tourists.
  • ‘Yuva Tourism’ clubs: To nurture young ambassadors of Indian tourism. In another instance, the Ministry of Ports, Shipping and Waterways is aiming to make India an attractive cruise tourism destination using state-of-the-art infrastructure.
  • Tourism officers: They have been placed in 20 Indian missions in countries that contribute to some of the highest foreign tourist arrivals in India. Their role includes facilitating and providing inputs for country-specific sensibilities and having them reflected in tourism products.
  • Clean sanitation infrastructure at highways and fuel stations
  • Funding of commercial flight routes: In partnership with the Ministry of Civil Aviation, making them viable.

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Status of tourism sector in India

  • India ranks 6th according to World Travel and Tourism Council in terms of Travel & Tourism total contribution to GDP in 2021.
  • India in 2021 was ranked 54th in World Economic Forum’s Travel & Tourism Development Index.
  • India has 40 sites listed on the UNESCO World Heritage List (32 cultural, 7 natural, and 1 mixed) as of 1st january 2023.
    • Dholavira and Ramappa Temple are the latest ones.
  • A total of 39 million jobs were created in the tourism sector in FY20, which represented 8% of the country's employment.
    • By 2029, it will account for 53 million jobs.

Recent Initiatives in tourism sector

  • Swadesh Darshan Scheme : Integrated Development of Tourist Circuits around Specific Themes
  • Dekho Apna Desh Initiative
  • National Green Tourism Mission
  • PRASHAD scheme: Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive
  • Buddhist Conclave
  • Adopt A Heritage Project: ‘Apni Dharohar, Apni Pehchaan’
  • Development of Iconic Tourist Sites
  • Incredible India 2.0 Campaign of the Union Ministry of Tourism etc

A journey of discovery

  • The “Visit India Year 2023” aims to promote various tourism products and destinations to increase India’s share in the global tourism market.
  • Travelling to India is not just a tourism experience. It is an avenue to find oneself.
  • India has always been a popular destination for travellers exploring spiritual enlightenment and self-discovery.
  • For centuries many great foreign travellers have visited India and shared their experiences in the form of memoirs, travelogues, poetry and books, as Megasthenes, Hiuen-Tsang, Marco Polo, and Fa-Hien have shown.

Conclusion

  • India is a tourist destination to rekindle one’s inner self.
  • As the birthplace to four major world religions, i.e., Hinduism, Buddhism, Sikhism and Jainism, India can truly claim to be the world’s spiritual beacon. This is at the core of the Visit India Year 2023

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